Kitchen Mogu Mogu is a Japanese Fast Food Concept Restaurant under its parent company Strategic Chain Management (SCM).
The concept aims to: 1st, encourage healthy eating by having no added MSG, artificial colouring, additives etc in the food served; 2nd, be cutesy and fun; 3rd, have an affordable price range; 4th, be mainly automated; and last but not least, keep coming up with revolutionary ideas for improvement.